Magnum, the iconic ice cream stick known for its rich chocolate coating, has recently unveiled their latest video campaign dubbed “Unleash Your Wild Side” featuring Moschino‘s creative director Jeremy Scott alongside fashion icon and supermodel Cara Delevingne.
Directed by Jeremy Scott himself, the 45-second short film also features a number of Moschino‘s cartoon “beasts”, which are all brought to life by legendary animator Uli Meyer of Who Framed Roger Rabbit and Space Jam fame.
“What I love about this film is it’s all about indulging in life’s little pleasures,” said Delevingne. “Plus, how could making a film with Jeremy Scott about ice cream not be awesome? Delicious from beginning to end.”
In the short film, Delevingne can be seen prancing around the city streets while indulging on a Magnum Double stick. Her appearance with the ice cream immediately caught the cartoon beasts’ attentions.
“The collaboration with Magnum, from designing the beasts to directing the film has been beyond fun for me,” said Scott. “Working with Cara was amazing, and being bold with fashion is something I try to bring to life in my work every day.”
Check out the video below.