Following the enduring success of adidas‘ Primeknit, the German sportswear giant has once again pushed the boundaries of stitching technology with the introduction of an all-new FORGEFIBER.
“Every sport is about movement and every athlete is unique,” said Jon Munns, senior design director on the adidas Future team. “They all have different needs and when we are designing products for them, we are trying to create the very best for them to support their movement.”
FORGEFIBER incorporates TPU-coated yarn, an innovative stitching process that maximises flexibility in targeted zones while providing a more precise fit and enhanced support in performance footwear. The new stitching technology also uses less thread, which in turn, provides 30% more resistance than usual woven sneakers.
“Running is more about linear movement. The super flexible and strong FORGEFIBER upper for a runner will provide enhanced lockdown and stability in the midsole for a smooth gait cycle,” said Jason McGinnity, designer on the adidas Future team. “For basketball, we want to be much more prescriptive in certain areas of the shoe, like on the lateral for heavy cutting. The adaptable design process can easily address different performance needs while still allowing breathability and comfort. As we look toward the future, possibilities of where we can take this are unlimited.”
FORGEFIBER will make its debut on the adidas‘ AlphaBounce “Core Black” colourway, which is set to be released later this month at adidas.com for US$140 (RM599).
In the meantime, watch the video below regarding the introduction of FORGEFIBER.