Hugo Boss Presents Fall/Winter 2017 Campaign Set In California Countryside

Paul Hameline Hugo Boss Fw17 Hugo Boss Presents Fall/Winter 2017 Campaign Set In California CountrysidePaul Hameline. Image: models.com

Hugo Boss has unveiled its latest Fall/Winter 2017 campaign which is shot in California countryside by UK-born fashion photographer Harley Weir. The campaign is inspired by the American outdoor culture of fisherman, hunter and lumberjack.

The campaign features a male cast from different backgrounds including models Paul Hameline, Tony Ward and Wilson Oryema alongside The Twilight Saga & The Mortal Instruments: City of Bones actor Jamie Campbell Bower and Los Angeles skateboarder Olan Prenatt donning the brand’s newest apparel. Among the highlights are army striped ensemble of a long-sleeved top with inverse HUGO logo and matching pants, a patterned red sweater and a slim-fit tailored suit.

Check out the lookbook below.

Jamie Campbell Bower Hugo Boss Fw17 B Hugo Boss Presents Fall/Winter 2017 Campaign Set In California CountrysideJamie Campbell Bower. Image: models.com
Paul Hameline Hugo Boss Fw17 C Hugo Boss Presents Fall/Winter 2017 Campaign Set In California CountrysidePaul Hameline. Image: models.com
Tony Ward Hugo Boss Fw17 Hugo Boss Presents Fall/Winter 2017 Campaign Set In California CountrysideTony Ward. Image: fashionweekdaily.com
Wilson Oryema Hugo Boss Fw17 Hugo Boss Presents Fall/Winter 2017 Campaign Set In California CountrysideWilson Oryema. Image: models.com
Olan Prenatt Hugo Boss Fw17 Hugo Boss Presents Fall/Winter 2017 Campaign Set In California CountrysideOlan Prenatt. Image: fashionweekdaily.com