Back in November last year, H&M has announced its collaboration with acclaimed Canadian singer The Weeknd on the brand’s Spring 2017 menswear campaign dubbed as Spring Icons.
Now, the Swedish clothing brand has finally unveiled its Spring Icons collection, such as sweatshirts with The Weeknd‘s signature “XO” logo, hoodies, T-shirts, blazers, mandarin-collared shirts, jackets as well jeans and drawstring trousers.
“Every piece is both effortless and fresh, which is just how menswear should be,” said The Weeknd, whose real name is Abél Makkonen Tesfaye.
As previously announced, the H&M x The Weeknd‘s Spring Icons collection will be available in all H&M stores beginning March 2. In the meantime, check out the brand’s campaign teaser film below.