H&M Unveils Black And White Video Campaign For Fall/Winter 2017

Hm Fw17 Bw B H&M Unveils Black And White Video Campaign For Fall/Winter 2017Image: andreassjodin.se

H&M enlists Swedish-born photographer and art director Andreas Sjodin to shoot the brand’s latest Fall/Winter 2017 video campaign. Shot in black and white against a tonal grey backdrop, the campaign features models including Djavan Mandoula, Hyun Ji Shin, Luna Bijl, Mayowa Nicholas and Thibaud Charon.

In the video below for men’s styles, Thibaud Charon can be seen donning various outerwear pieces from H&M‘s Fall/Winter 2017 collection. Charon has previously modelled for COS Fall/Winter 2017 and Prada 365 Fall/Winter 2017 campaign film, as well as gracing the catwalks for the likes of Cerruti 1881, Prada, Calvin Klein, Bally, Berluti and Ermenegildo Zegna.

 H&M Unveils Black And White Video Campaign For Fall/Winter 2017

Hm Fw17 Bw H&M Unveils Black And White Video Campaign For Fall/Winter 2017Image: andreassjodin.se
Hm Fw17 Bw C H&M Unveils Black And White Video Campaign For Fall/Winter 2017Image: andreassjodin.se

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