Back in March, H&M has announced its new brand launch called Arket. Now, the new H&M-owned brand is set to open its first flagship store at London’s Regent Street on Friday, August 25. And to coincide with the soon-to-be-opened flagship store, the first ad campaign for Arket has unveiled to offer the consumers what to expect from the brand.
According to Ulrika Bernhardtz, the creative director of Arket, the company is aiming to adopt “the Nordic tradition of functional, long-lasting design” that will be seen in both ready-to-wear menswear and womenswear collections.
“We have produced a seasonal layer of images for all of Arket‘s categories,” said Bernhardtz. “By focusing on, say, a specific material, silhouette, category, fit or colour family, we can emphasise what is most important to us about the collection.