Guess has unveiled its Spring/Summer 2017 underwear campaign featuring Joe Jonas as the brand’s new face. The campaign is photographed by Yu Tsai, an internationally-renowned celebrity and fashion photographer whose past portfolios include shooting for Emporio Armani, Victoria’s Secret and Coca-Cola.
Previously known as one of the three members of the pop-rock band The Jonas Brothers back in 2005, Joe Jonas has since formed a new band alongside Jack Lawless, JinJoo Lee and Cole Whittle. Otherwise known as DNCE, their debut single Cake by the Ocean was a big hit in 2015.
Check out the rest of the photos below, with some of them featuring American model Charlotte McKinney.