Looks like Gucci‘s creative director Alessandro Michele has gone bonkers with a wildly eccentric Fall/Winter 2017 ad campaign. The new ad, which is photographed and directed by Glen Luchford, features a one-minute video inspired by the 1950s and 60s retro sci-fi classics.
In the video titled “Gucci and Beyond“, the Gucci-donned, Star Trek-y crew of humans and humanoids encounter extraterrestrial beings like aliens, monsters and a giant cat. To add an authentic feel of its retro sci-fi touch, the video even includes the 1954’s Creature from the Black Lagoon‘s amphibious humanoid holding an unconscious girl in his arms while walking out of the water.
Also, there is a Ray Harryhausen-like scene where two human characters trying to fend off a stop-motion T-Rex dinosaur.
Watch the video below.