Gucci Unveils A Weird And Eccentric Fall/Winter 2017 Campaign

Gucci Fw17 Ad Robot Gucci Unveils A Weird And Eccentric Fall/Winter 2017 CampaignA scene from “Gucci and Beyond“. Image: Gucci YouTube

Looks like Gucci‘s creative director Alessandro Michele has gone bonkers with a wildly eccentric Fall/Winter 2017 ad campaign. The new ad, which is photographed and directed by Glen Luchford, features a one-minute video inspired by the 1950s and 60s retro sci-fi classics.

Gucci Fw17 Creature From The Black Lagoon Gucci Unveils A Weird And Eccentric Fall/Winter 2017 CampaignImage: wwd.com

In the video titled “Gucci and Beyond“, the Gucci-donned, Star Trek-y crew of humans and humanoids encounter extraterrestrial beings like aliens, monsters and a giant cat. To add an authentic feel of its retro sci-fi touch, the video even includes the 1954’s Creature from the Black Lagoon‘s amphibious humanoid holding an unconscious girl in his arms while walking out of the water.

Gucci Fw17 Dinosaur Gucci Unveils A Weird And Eccentric Fall/Winter 2017 CampaignImage: wwd.com

Also, there is a Ray Harryhausen-like scene where two human characters trying to fend off a stop-motion T-Rex dinosaur.

Watch the video below.

 Gucci Unveils A Weird And Eccentric Fall/Winter 2017 Campaign

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