Gucci and Yeezy are the two famous fashion labels that reign supreme at Lyst and Business of Fashion‘s (BoF) Hot Brand Index for Q2 2017. The latest quarterly report was judged based on “search, page views (across devices), engagement, intent rate and conversion”.
Gucci, which is currently peaked at No. 1, has actually climbed two spots from No. 3 in Q1 2017. Kanye West‘s Yeezy, in the meantime, remained No. 2 while Balenciaga made a quantum leap from Q1’s No. 9 to No. 3 in the second quarter of the year. Vetements, which was previously held the No. 1 spot in Q1, is now down to No. 4. Rounding up the rest of the Top 10 ranking is Givenchy, Valentino, Y-3, Prada, Nike and Fendi.