Giorgio Armani Goes Artistic With Soft Focus For Spring/Summer 2018 Campaign

Giorgio Armani X Sarah Moon Ss18 Giorgio Armani Goes Artistic With Soft Focus For Spring/Summer 2018 CampaignImage: 10magazine.com

Giorgio Armani teams up with photographer Sarah Moon to shoot for the brand’s latest Spring/Summer 2018 campaign.

The campaign, which features model Simon Nessman, sees Moon embraces a painterly look of soft focus photography. According to the press release, the campaign photos are being described as both “ethereal and evocative” while bringing “brushstrokes of life, colour and movement” that “transform into clothes, accessories and human gesture.”

Formerly a model, Sarah Moon made her presence known when she worked as a fashion photographer in the 1970s, in which she became the first woman to shoot the 1972 Pirelli calendar. Since then, she collaborated with high-profile fashion houses such as Chanel, Dior and Issey Miyake.

Giorgio Armani X Sarah Moon Ss18 A Giorgio Armani Goes Artistic With Soft Focus For Spring/Summer 2018 CampaignImage: 10magazine.com
Giorgio Armani X Sarah Moon Ss18 B Giorgio Armani Goes Artistic With Soft Focus For Spring/Summer 2018 CampaignImage: 10magazine.com
Giorgio Armani X Sarah Moon Ss18 C Giorgio Armani Goes Artistic With Soft Focus For Spring/Summer 2018 CampaignImage: 10magazine.com
Giorgio Armani X Sarah Moon Ss18 D Giorgio Armani Goes Artistic With Soft Focus For Spring/Summer 2018 CampaignImage: 10magazine.com