Fred Perry’s New Campaign Celebrates A Cross-Generation Of British Subcultures

Fred Perry Fw17 1 Fred Perrys New Campaign Celebrates A Cross Generation Of British SubculturesImage: dazeddigital.com

Fred Perry has launched a brand new ad campaign that celebrates the rich legacy of British subcultures across different generations for Fall/Winter 2017 collection.

Shot by filmmaker and photographer Dexter Navy, the Fred Perry Fall/Winter 2017 collection features a group of “real people” from different decades and professions that stay true to Fred Perry‘s “always different, always the same” ethos. Among them are London-based DJ Don Letts and Throwing Sound, tattoo artist Clare Frances, illustrator Jim Longden, The StreetsMike Skinner and even ordinary folks like shop assistants as well as their very own receptionist.

Check out the men’s lookbook above and below.

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Image: dazeddigital.comImage: dazeddigital.com