Hermès has launched its new video production from Los Angeles to showcase the brand’s upcoming menswear collection. Titled as DWN TWN MEN, the video features snippets of Hermès‘ menswear items from apparel to accessories as well as live performances, a runway show and other glamourous looks at the French high fashion retailer.
The video also featured Hermès men’s universe artistic director, Véronique Nichanian, speaking of the DWN TWN MEN campaign as “a collection about levity, both literally and figuratively.”
“Levity in colour, shape, and material… and we thought it was a collection that fit Los Angeles very well,” she added. “It talks about the sun and blue skies, as well as the optimism I wanted to infuse this collection with.”
Nichanian also explained the reason behind the chosen title of DWN TWN MEN as the brand’s latest menswear collection.
“Why DWN TWN MEN? To talk to men who are artists, architects, different kinds of men who are sensitive to creativity, to beautiful materials, who want some levity and optimism in a world that needs it.”
Check out the video below.