Dunhill Spring/Summer 2018 Menswear Collection Is All About “New And Young”

Dunhill Ss18 Dunhill Spring/Summer 2018 Menswear Collection Is All About New And YoungImage: gq-magazine.co.uk

Dunhill has undergone a creative overhaul following this year’s two new appointments of Andrew Maag as CEO and Mark Weston as creative director. This is especially evident with Dunhill‘s latest Spring/Summer 2018 menswear collection since Maag stated the brand “needs to be new and young” during the presentation.

“One-hundred percent of everything is new,” he added. “We wiped the slate clean and started over. We needed a reboot.”

“The trap you can fall into is when you start to become too nostalgic,” said Weston. “So here, for me, it’s not about having a club blazer with a crest on it, but something like this, which is more relevant.”

As promised, the all-new Dunhill look for Spring/Summer 2018 menswear collection is given a fresh makeover that blends modern aesthetic with classic appearance ranging from reversible bomber jacket to burnt toffee pants. Check out the lookbook below.

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