Diesel Gets Quirky With “Say No To Uncool Wool”

Diesel Say No To Uncool Wool Featured Image Diesel Gets Quirky With Say No To Uncool WoolImage: f*****gyoung.es

“At Diesel, we love Holiday Season. I mean, I love Holiday Season. It’s my favourite. But those sweaters? I mean, they’re cold, ugly sweaters for a reason. Definitely, no one from my team will ever think on wearing that. It’s a matter of style, you know?”

And so says Nicola Formichetti, the brand’s artistic director. In order to fight against the “ugly wool sweaters”, Diesel has launched a campaign cheekily dubbed “Say No To Uncool Wool“. For the men’s range, the “Cool Wool” apparel includes the likes of K-LOGOX knitwear in water green or black colour with cut-through Diesel graphics on the chest, a K-DINO grey knitwear embellished with a black-and-white T-Rex pushing a shopping cart graphics and a striped K-DOCK knitwear. You can check them out right here.

Back to “Say No To Uncool Wool” campaign, watch the two quirky videos below.

 Diesel Gets Quirky With Say No To Uncool Wool

 Diesel Gets Quirky With Say No To Uncool Wool

Diesel Say No To Uncool Wool Diesel Gets Quirky With Say No To Uncool WoolImage: f*****gyoung.es

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