Diesel has unveiled its JoggJeans denim collection for Fall/Winter 2017 with the latest ad campaign that reads “The jeans of your dreams“.
Under the creative direction of Nicola Formichetti, the new JoggJeans campaign featuring images of models sleeping either on the bed or on the flight seats, while looking comfortable in their aforementioned jeans. The photographs are taken by Nick & Chloè. The Diesel “JoggJeans” denim line is available for both men and women. Other than jeans, the collection also includes jackets and shorts.
In addition to the images, Diesel has also released a 15-second campaign video where you can watch below.