Diesel Announces The Winner Of Its “Chair Executive Officer” Contest

Diesel Ceo Daan Vervoort Diesel Announces The Winner Of Its Chair Executive Officer ContestDiesel founder Renzo Rosso shake hands with his new CEO, Daan Vervoort. Image: wuv.de

Earlier this month, Diesel has launched an unlikely social media campaign to seek a suitable “chair executive officer” candidate after the brand’s former chief executive Alessandro Bogliolo vacated his position. In the subsequent YouTube video titled “Wanted: Diesel Chair Executive Officer“, founder Renzo Rosso explained:

“Our CEO has left, leaving an empty space in our hearts, and in our minds, but most importantly an empty chair. So, I’m looking for a new CEO – chair executive officer.”

 Diesel Announces The Winner Of Its Chair Executive Officer Contest

Now that the search is finally over, Diesel has finally announced its winner and it turns out to be Daan Vervoort from Belgium. Check out Rosso‘s Instagram clip below.

Check out how Daan did during his week as @diesel’s Chair Executive Officer 💪🏼👊🏼 #OnlyTheBrave

A post shared by Renzo Rosso (@renzorosso) on

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