Earlier this month, Diesel has launched an unlikely social media campaign to seek a suitable “chair executive officer” candidate after the brand’s former chief executive Alessandro Bogliolo vacated his position. In the subsequent YouTube video titled “Wanted: Diesel Chair Executive Officer“, founder Renzo Rosso explained:
“Our CEO has left, leaving an empty space in our hearts, and in our minds, but most importantly an empty chair. So, I’m looking for a new CEO – chair executive officer.”
Now that the search is finally over, Diesel has finally announced its winner and it turns out to be Daan Vervoort from Belgium. Check out Rosso‘s Instagram clip below.