Cole Sprouse, best known for his current role as Jughead Jones in TV’s Riverdale, has tapped by Converse to model the brand’s latest Chuck Taylor “Forever Chuck” campaign. The campaign is to coincide with Converse‘s brand new Instagram account under @Converse_style.
“Party Chucks, red Chucks,” said Sprouse regarding his style inspiration. “I want some attention. I want to walk in, I want some eyes. I’m looking to peacock a little.”
Apart from Sprouse, the “Forever Chuck” campaign also includes Sabrina Carpenter, Selah Marley, Taylor Hill, Alton Mason, Rowan Blanchard and Alisha Boe. Check out the short clip below featuring Cole Sprouse.