Calvin Klein has launched a brand new Fall 2017 global ad campaign for the brand’s 205 W39 NYC. Shot on location in the sunny California desert by Willy Vanderperre, the campaign features a total of 22 models posing against the backdrop of billboards on a freeway.
According to the brand, the images of the campaign is aimed to represent the “art and artifice, the real and imagined, the mannered world of high fashion combined with a sense of the every day”. Under the supervision of chief creative officer Raf Simons, the campaign features a collection of casual wear, tailored suits and of course, the brand’s iconic white underwear.
Finally, the collection also included the Calvin Klein Jeans Established 1978, a latest designer denim line from the Calvin Klein 205 West 39 NYC. The denim pieces are specially embellished with an exclusive patch featuring a Richard Avedon-inspired silhouette shot of actress Brooke Shields taken for Calvin Klein Jeans in 1981.