Office props including chair and trolley become part of the setups for Balenciaga‘s Fall 2017 menswear advertising campaign.
Spearheaded by Balenciaga artistic director Demna Gvasalia and shot in a lo-fi style by Johnny Dufort, the brand’s Fall 2017 menswear advertising campaign featuring two models in different minimalist backgrounds.
The first photo above features Finnish photographer and filmmaker Jarno Parkkima sitting on a swivel chair in a laidback style, wearing an unbuttoned suit and matching trousers. True to its minimalist style, the photo is shot against a plain blue backdrop. The next photo sees Erwin Weder poses against a grey backdrop covered with Balenciaga logo. He can be seen wearing an oversized tailored coat with matching black shirt and red tie while leaning against the office trolley.