Aldo, the Montreal-based footwear and accessories retailer, has launched its latest Fall 2017 campaign dubbed “I ♥ …“. The campaign also made full use of social media community under the hashtag of #AldoCrew, as the brand celebrates “individuality and love for personal style” by bringing in various individuals including shoppers, celebrities, A-listers and influencers.
Under the creative direction of Donald Schneider, the campaign is photographed by Frederike Helwig in which each ad comes with different taglines such as “I ♥ remixing” and “I ♥ living it up“. According to Schneider, the purpose of the campaign is to “sought out a cast of real people with a story to tell [as well as] inspiring style and depth”.
Aldo will be rolling out its Fall 2017 campaign globally across every marketing platform including advertising, print, online, mobile, in-store, out-of-home and social media programmes as of July 27.