"Cool Dad" Swim Shorts Returns: Atalaye

ATALAYE SS2015 45 "Cool Dad" Swim Shorts Returns: Atalaye

The last time I used Cool Dad to describe an inanimate object, it was on Orlebar Brown – that’s right, I even got myself a pair right before recommending you to get it as Christmas gift – and since then, the said adjective has never seen the light of day until recently when I was going through my unread emails, and found out this lookbook sent by the amazing bunch at Atalaye.

Course Time He Told You He "Cool Dad" Swim Shorts Returns: Atalaye

Well before you conclude that Atalaye has something to do Phil Dunphy, here are two situations when the use of “Cool Dad” as adjective become legit: A) when something looks old-school retro yet modern chic, and B) you know you would still buy this shit 20 years later when you’re most probably already a dad. #ShitsCoolDadWears

In the case of swimwear newcomer Atalaye, I can see the same kind of premium-class halo hovering on the brand, and the same kind of classy design rival that of Orlebar Brown. But of course, Brown’s flagship Bulldog has positioned the brand in a league of its own. What I see Atalaye offering is a more “beachy” and lightweight construction than Brown, and the special designs created under collaboration with French artists. And, what do you know, Atalaye is a French label! (Inner francophile’s creeping in.)

Judging from the catalogue we received, the shorts look amazing – BUT, nothing beats tactioception and the actual experience of putting on one, so let’s just wait until we get our hands on one. (While we’re at that, I say my navy Bulldog aced.)

Check out the look book below. This is also their debut collection, and it’s not currently available on their website yet.

UPDATE: The collection will be available on their website starting 15 May.

ATALAYE SS2015 1 "Cool Dad" Swim Shorts Returns: Atalaye ATALAYE SS2015 2 "Cool Dad" Swim Shorts Returns: Atalaye ATALAYE SS2015 3 "Cool Dad" Swim Shorts Returns: Atalaye ATALAYE SS2015 4 "Cool Dad" Swim Shorts Returns: Atalaye ATALAYE SS2015 11 "Cool Dad" Swim Shorts Returns: Atalaye

Atalaye Swim Shorts "Cool Dad" Swim Shorts Returns: Atalaye

ATALAYE SS2015 16 "Cool Dad" Swim Shorts Returns: Atalaye

Atalaye Swim Shorts 2 "Cool Dad" Swim Shorts Returns: Atalaye

ATALAYE-SS2015-19

ATALAYE-SS2015-20 ATALAYE-SS2015-21 ATALAYE-SS2015-28 ATALAYE-SS2015-31

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ATALAYE-SS2015-36

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ATALAYE-SS2015-41

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ATALAYE-SS2015-44

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ATALAYE-SS2015-45 ATALAYE-SS2015-47

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