It would require certain number of votes of confidence before I would click on the “Add to Cart” button to buy relatively new and unknown labels.
For those labels to reach to the stores, it would be an even harder attempt when they have to navigate through a sea of already well-known brands and possible rivals to get noticed. We can suppose the new talents have got something really special to offer when they finally arrived at the storefront display.
Besides, how many businesses are willing to bet their money on new brands when they can take the safer path of stocking up the best-selling brands season after season?
Serene Order is one of the designer fashion stores which do that, with a bold statement that says: we don’t believe in following fashion, we believe in making fashion. (Out of the blue, that reminded me of Kate Moss. “I don’t follow trends,” she once said.)
Selected by Drapers (the 125-year-old fashion business publication) as one of the 100 Most Inspiring Indie in 2012 and 2013 in UK, Serene Order’s vision is to bring fresh, new and unique labels to the market alongside the dominating fashion giants. As the founder Nadeem Ahmed testified, “It’s the choice of labels we offer that makes us inspiring – that’s why our customers keep coming back.”
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From veterans Dior, J Brand, DKNY, FCUK to Luke 1977, Antony Morato and the up-and-coming Religion Clothing (this brand is also available on ASOS), Serene Order offer a wider range of new labels, including their own line, “So Serene“.
The Shopping List
Here’s what we love from the store:
455 MYR – sereneorder.com
64 MYR – papertears.com
355 MYR – sereneorder.com
915 MYR – sereneorder.com
280 MYR – sereneorder.com
660 MYR – sereneorder.com
230 MYR – sereneorder.com
305 MYR – sereneorder.com
If you’re a man (or a woman, or even a kid) who loves trend-setting style and eclectic selection, Serene Order might be a good point of interest. Drop by SereneOrder.com to have a look, or you can follow them on: