Our motto: Buy less, but buy better.
“It’s not about wearing the latest trend, owning the latest bags or posting your latest outfit on the Instagram. Most of the time, only a few items will stay with us throughout the years while we’re busy ticking off items from our bucket list and experiencing life.
Those items are mostly functional, stylish yet timeless – maybe a little luxurious – and just bring us joy.
Why don’t we spend only on those that we know we will keep? It’s like shopping with KonMari and Dieter Rams.
I think it’d be a great idea to summarise the best available options out there. It will help a lot of people who are too busy to do research but are looking for opinions that are different from major publications and magazines.”
Max Law, Founder